Ocean City, New Jersey, often celebrated for its iconic boardwalk, just secured the No. 7 spot on USA Today's 10 Best Readers' Choice Awards for the nation's best main streets in 2024! This is a monumental win, as New Jersey towns rarely receive national recognition for their main street appeal. Ocean City's success proves that our state's charm extends far beyond its famous shoreline, opening the door for other New Jersey communities to elevate their downtowns and chase similar national acclaim.
Ocean City's National Standing
Ocean City's Asbury Avenue, proudly ranked No. 7 on USA Today's list, is a vibrant hub for shoppers and families, according to New Jersey Digest. This charming stretch, from 6th to 14th Street, boasts over 100 specialty stores, boutiques, and cafés, as detailed by Oceancityvacation. It offers a unique local experience distinct from the boardwalk, a clear draw for visitors seeking authentic charm.
1. Ocean City, New Jersey (Asbury Avenue)
Best for: Shoppers and families seeking local charm.
Strengths: Diverse shopping options; family-friendly atmosphere; distinct identity from boardwalk. | Limitations: Seasonal crowds can impact accessibility; parking may be limited during peak times. | Price: Moderate for shopping and dining.
How Ocean City Compares Nationally
Ocean City stands tall among national main street champions! Its placement alongside towns like historic Bethlehem, Pennsylvania, and artisan-rich Waynesville, North Carolina, proves New Jersey can compete with the best. This isn't just a win for Ocean City; it's a statement about the quality and unique character of our state's downtowns.
| Rank | Town | State | Key Feature |
|---|---|---|---|
| 1 | Bethlehem | Pennsylvania | Historic downtown with vibrant arts scene |
| 2 | Waynesville | North Carolina | Appalachian charm and artisan shops |
| 7 | Ocean City | New Jersey | Over 100 specialty stores and cafés on Asbury Avenue |
The Broader Impact for New Jersey
Ocean City's triumph isn't just local news; it's a blueprint for New Jersey! This No. 7 ranking reveals our state's untapped potential for nationally recognized downtowns. It challenges other towns to invest in their unique main streets, proving that authentic local charm drives national recognition and economic vitality. Asbury Avenue, with its 100+ specialty stores, offers a clear model for cultivating this appeal, inspiring other New Jersey communities to develop their own distinct attractions.
If other New Jersey towns embrace Ocean City's model of cultivating unique downtown experiences, the state could likely see a surge in nationally recognized main streets by 2026.
What Makes a Main Street Nationally Recognized?
Curious what makes a main street truly shine? It's more than just shops; it's about creating an unforgettable experience!
What makes a main street great?
A great main street often features a walkable layout, a diverse mix of independent businesses, and well-preserved historic architecture. Regular community events, public art installations, and inviting public spaces also contribute significantly to its overall appeal and visitor experience.
What are the most charming towns in New Jersey?
Beyond Ocean City, New Jersey boasts several charming towns with notable main streets. Places like Red Bank offer a vibrant arts scene and diverse dining, while Princeton provides a sophisticated atmosphere with historic university buildings and upscale boutiques.
Are there any historic main streets in New Jersey?
Yes, New Jersey has many historic main streets that offer a glimpse into the state's past. For example, Smithville's Historic Village, though not a traditional 'main street,' provides a unique historic shopping experience, while Burlington City's High Street features buildings dating back to the colonial era, reflecting centuries of history.










