Tourism Technology

2 articles

A traveler contemplating a futuristic AI navigation map, with their own hands subtly glowing, representing the erosion of traditional navigation skills.

Local Guides

AI navigation in tourism erodes skills, fueling skepticism.

Travelers fear losing skills like city navigation.

Derek Molina·July 7, 2026

A futuristic cityscape at dusk, with holographic overlays showing AI-powered travel recommendations and data streams connecting local attractions, symbolizing technology's role in modern tourism.

Local Guides

A Strategic Guide to AI in Local Tourism: Balancing Opportunity and Risk

Artificial intelligence offers significant opportunities to enhance local tourism through operational efficiency and personalized visitor experiences, but its adoption also presents substantial risks like high costs, digital divides, and potential inequalities. A strategic approach is crucial for local tourism stakeholders to balance these benefits and challenges, ensuring AI adoption supports sustainable and equitable destination development.

Derek Molina·March 30, 2026