Marketing Strategy
8 articles
Apple Maps Ad Ban Hits Local Businesses' Digital Marketing
This summer, as Apple Maps rolls out its first major ad monetization, plumbers, electricians, and bail bond agents will find themselves explicitly barred from buying ad space.
Why Adapting Digital Marketing for Local Businesses Matters in 2026
The 2025 TikTok ban-and-reinstatement cycle left countless local businesses scrambling, revealing the precariousness of building customer bases on rented digital land.
How Top Real Estate Teams Build a Personal Brand That Generates Inbound Clients (Without Cold Calling)
Top real estate teams are shifting away from traditional cold calling and prospecting, instead building a strong personal brand to generate inbound clients. This strategy focuses on building trust at scale through consistent visibility, authentic relationships, and meaningful community engagement, fundamentally changing how agents grow their business.
How to Promote Local Events to a Wider Audience in 2026
Despite 80% of event professionals rating attendee-generated content as important, only a third can confidently measure its return on investment.
How to Submit Events to Local Calendars
An event might be ready, but its public listing on a local community calendar could take up to 48 hours for approval, or even 2-6 weeks for initial source setup.
Unpacking Home Service Digital Marketing Strategy Costs
Monthly retainers for SEO services alone can range from $1,500 to $10,000, a substantial and often prohibitive ongoing cost for many local home service businesses.
5 Proven Strategies to Maximize Local Business Presence at Community Events
Last year, 'The Daily Crumb' bakery in Maplewood saw a 320% increase in new customer sign-ups and a 15% boost in quarterly revenue, directly attributable to its revamped strategy for local farmers' ma
BIA Lifts 2026 Local Advertising Forecast to $185 Billion
BIA Advisory Services has significantly revised its 2026 U.S. Local Advertising Forecast upward, now projecting total revenue to reach $184.5 billion. This increase is fueled by stronger-than-expected economic activity, digital advertising growth, and a surge in political spending.