City & Local

Local Culture

2 articles

A traveler uses a sponsored city guide on their phone amidst a vibrant, branded urban landscape at dusk.
Local Guides

Commercially curated city guides boost urban discovery, but at what cost?

In 2023, brand-sponsored city guides saw a 40% increase in engagement compared to traditional travel blogs, according to an AdWeek Report .

Derek Molina·May 29, 2026
A local tour guide engaging a group of tourists in a historic city square, sharing cultural insights amidst ancient architecture.
Local Guides

What Is the Role of Local Tour Guides in Culture and Tourism?

Tour guides are masters at presenting their 'glocalized' lives as a distinctive local experience, perfectly tailored for international visitors.

Hannah Pierce·May 15, 2026