City & Local

Advertising

4 articles

Small business owner navigating complex Google Ads Performance Max integration for Local Services Ads.
Services

Google Ads Integrates Local Services Ads for Small Businesses

With the average Local Services Ads cost per charged lead hitting $58.

Marco Alvarez·August 25, 2026
Small businesses in a town square with Google Ads integrated into digital billboards, representing the new Local Services Ads integration.
Services

Google Ads to integrate Local Services Ads for small businesses

By August 2026, local businesses in the U.

Marco Alvarez·July 21, 2026
A small business storefront with a 'Closed for Advertising' sign, symbolizing the impact of Apple Maps' new ad ban on local businesses.
Services

Apple Maps Ad Ban Hits Local Businesses' Digital Marketing

This summer, as Apple Maps rolls out its first major ad monetization, plumbers, electricians, and bail bond agents will find themselves explicitly barred from buying ad space.

Marco Alvarez·July 19, 2026
A plumber looking confused at an Apple Maps screen showing no ads for home services, symbolizing a marketing challenge for local businesses.
Services

Apple Maps bans home services ads, impacting local business marketing

This summer, as Apple Maps rolls out its first major advertising monetization, plumbers, electricians, and locksmiths in the US and Canada will find themselves explicitly banned from reaching customer

Marco Alvarez·July 16, 2026