A business can have an active social media calendar, a growing audience, and a team producing content every week without seeing much improvement in sales. The obvious response is often to publish more, experiment with another platform, or add another type of content.
Brad Sugars challenges that instinct in a September 2026 episode of The $100M Entrepreneur Podcast. He identifies ten social media strategies that can contribute to revenue, but his advice is to select the approaches that suit the business rather than attempt all ten at once. The harder decision involves choosing what each activity is supposed to achieve.
Ten Strategies Create Choices, Not Ten New Obligations
Brad’s episode covers social proof, tribe building, authority content, education, entertainment, personal branding, lead generation, community retention, omnipresence, and building a movement.
